At Netflix, character is often more important than plot, said the company’s creative talent director Christopher Mack at CineGouna Bridge, the industry section of Egypt’s El Gouna Film Festival, on Monday during his “Pitch Realization Masterclass by Netflix.” But it’s not about making him or her likeable, as their transformation is key to the storytelling experience.
“This change is driving people to watch our content. Your job is to make it interesting and engaging. Think about Walter White,” said Mack, explaining how to successfully pitch new concepts to Netflix. “Viewers develop a relationship with the characters, their engagement depends on whether they relate to them or not. Otherwise they won’t care.”