Why Study The Television We Watch? from Why The Monkees Matter Book Signing [Video] (0:58)

This book signing at Book Soup was wonderful – good people, good conversation (before and after the signing). Just another example of the kind of quality positive people who have been drawn to The Monkees across generations – I even met a former head of publicity for ScreenGems who had some fun stories to tell. — Rosanne

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Why Study The Television We Watch? from Why The Monkees Matter Book Signing



I think when we think about the intimacy of what we get from television we learn a lot about why isn’t important and why we should pay attention to the kind of television we’re watching and supporting. For me, obviously, that’s going backward to The Monkees and showing that to students today, so that they can think about what ideas were prevalent in the 60s. I think all the things that we credit to All in the Family and the whole Norman Lear empire, those things appeared on The Monkees long before it happened on those programs. Studying The Monkees, for me, illustrates the history and the evolution of the medium of television and it provides a time capsule of American society at that moment when youth culture was becoming everything and if you think about it, we still look at it that way. Everyone’s still trying to pretend with the botox and whatever that they are still 22. It’s an interesting point. But it was the beginning of teenagers in America in many ways and the films and the television were showing us what teenagers were all about.

Buy “Why The Monkees Matter” Today!

Why The Monkees Matter: Teenagers, Television and American Pop Culture

McFarland (Direct from Publisher) | Amazon | Kindle Edition | Nook Edition


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