37 Conclusion from How the Monkees Changed Television [Video] (1 minute 23 seconds) – On Screenwriting and Media with Dr. Rosanne Welch

Watch this entire presentation — How The Monkees Changed Television with Rosanne Welch, PhD (Complete Presentation and Q&A) [Video] (45:06)

Rosanne Welch, PhD, Author of Why The Monkees Matter, presents “How The Monkees Changed Television” at a Cal State Fullerton Lunch Lecture on May 8, 2018.

In this talk, she shows how The Monkees, and specifically their presence on television, set the stage for large changes to come in the late 1960s.

Transcript

Just for fun. If you don’t know their theme song — you should but if you don’t if you do and you speak Spanish because there wasn’t Spanish version but there’s an Italian version.

[Theme From The Monkees (Italian) Plays]

Identity confusion? They played with it in the closing credits. Which i think is adorable and cute we get back to where we were. All right! That’s The Monkees. That’s why you should watch them and read about them and listen to their music because they’re pretty cool. Thank you for coming today. It was lovely.

Buy Why The Monkees Matter: Teenagers, Television and American Pop Culture

A hit television show about a fictitious rock band, The Monkees (1966-1968) earned two Emmys–Outstanding Comedy Series and Outstanding Directorial Acheivement in Comedy.

Capitalizing on the show’s success, the actual band formed by the actors, at their peak, sold more albums than The Beatles and The Rolling Stones combined, and set the stage for other musical TV characters from The Partridge Family to Hannah Montana. In the late 1980s, the Monkees began a series of reunion tours that continued into their 50th anniversary.

This book tells the story of The Monkees and how the show changed television, introducing a new generation to the fourth-wall-breaking slapstick created by Laurel and Hardy and the Marx Brothers.

Its creators contributed to the innovative film and television of 1970s with projects like Bob & Carol & Ted & Alice, The Mary Tyler Moore Show, Laugh-In and Welcome Back, Kotter. Immense profits from the show, its music and its merchandising funded the producers’ move into films such as Head, Easy Riderand Five Easy Pieces.

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