Controversy scares broadcasters because it of course the word broad means they need the biggest audience possible because they’re selling advertising time and promising the biggest eyeballs on your ads. So if you do something controversial they’ll get less viewers and then the ad people will want to pay them less. So they have a bigger you know a bigger obligation to make the advertisers to not scare the audience away. Which is why you get stuff that’s much more progressive on cable and then eventually in streaming.
It’s always fun to sit down with students and share stories about entering the television industry and how things work at all stages and I had that opportunity the other day.
Daniela Torres, a just-graduated (Congratulations!) student of the Columbia College Semester in LA program asked me to guest on a podcast she had recently begun hosting with another college student she met during her internship (good example of networking in action!).
We could have talked all morning (the benefit of a 3 hour class session) but we held it to about an hour and fifteen minutes or so. Hopefully, along the way I answered some questions you might have about how the business works. So often it amounts to working hard at being a better writer and gathering a group of other talented, hard-working people around you so you can all rise together.
Dr. Rosanne Welch is a television writer with credits that include Beverly Hills 90210, Picket Fences, ABCNEWS: Nightline and Touched by an Angel. She also teaches Television Writing and the Art of Film at San Jose State University.
Rosanne discusses what made shows like Beverly Hills 90210 compelling, what to do and not to do when attempting to pitch a show to broadcast or streaming, what most young writers neglect in their writing process, and much more!
The Courier Thirteen Podcast is available on YouTube, Spotify, Apple Podcasts, SoundCloud, and Audible.